Protecting Rainforest

Protecting Rainforest

Together, we can help save the Amazon Rainforest 1 Litre at a time!

Tropical rainforest affects the daily lives of every single person and the planet.

Rainforests are one of the most important natural resources left on earth. They safety store billions of tons of carbon, helping ward off climate change. A quarter of all our medicines are sourced from plants, found deep within the rainforest. They are also homes to thousands of unique animals that depend on the rainforest protection for survival.

Everyday precious acres of rainforest are lost forever. Critically endangered species lose their habitat, communities lose their forest livelihoods, and water sources and weather systems are disrupted.

Originally 6 million square miles of tropical rainforest existed worldwide. But because of deforestation only 2.4 million square miles remain today.

Healthy tropical ecosystems are imperative to maintaining a healthy planet, and it’s up to us to help save them!

Together with your help Natural Paint Co purchase and protect the worlds tropical forests.

For every 1sqm of area you cover with our Paints, Oils and Waxes you are saving 1sqm of Amazon rainforest and its precious species.

For every $1 we donate to save acres in the Amazon our donation will be matched with $3, and together with our partners, our donations with have four times the impact!

For every 10 Litres of Natural Paint you buy you are saving over 100sqm of rainforest and its species which is the floor area of an average 2-bedroom apartment or 8 carparks!

But why Save the rainforest?

  • 20% of the worlds oxygen comes from the Amazon Rainforest50% of the worlds animals are found in the rainforest
  • 70% of the known cancer fighting plants exist ONLY in the rainforest
  • 5-10% of tropical rainforest species will be lost per decade
  • 1.5 acres of rainforest are destroyed every second

Fast facts about the initiative:

Location: Gueppi Region, Peru

Size: 1,338,520

Key species: White-bellied Spider Monkey, (EN), Giant Otter (EN), South American Manatee (VU), Yellow Spotted River Turtle (VU), Jaguar (NT)

Habitat: Lowland tropical rainforest

Threats: Illegal logging, oil exploitation, agricultural encroachment

Action: Expansion of Airo Pai community Reserve

Local Partner: Centre for the Development of an Indigenous Amazon (CEDIA)

Fianncial need: $1,488,630

How our donations are going to help:

Home to the world’s largest tropical rainforest on Earth, the Amazon is legendary for its great biodiversity that contains millions of species, many still undescribed. However, during the past few decades, nearly 20% of its lush forest has been lost, removing a staggering amount of habitat needed by the area’s unique wildlife to survive.

Natural Paint Co, Rainforest Trust and local partner Center for the Development of an Indigenous Amazon (CEDIA) are working to protect the missing link that will create a combined 7.8 million-acre tri-national corridor that will safeguard a massive swath of critical Amazon rainforest habitat across Peru, Ecuador and Colombia.

This critical missing link will be secured by working to expand the current Airo Pai Community Reserve along with other regional protection efforts, protecting more than 1.3 million acres of the mega-diverse forests of north western Peru from threats such as illegal logging and oil exploitation.

Among hundreds of mammal species in the region, the Endangered White-bellied Spider Monkey has experienced a population decline of at least 50 percent over the past 45 years due to hunting and habitat loss. These threats are causing similar declines for other wildlife, including the Endangered Giant Otter that primarily resides in large, slow-moving rivers, streams, lakes and swamps in the region. Also found within this ecosystem, species classified as Vulnerable include the South American Manatee and Yellow-spotted River Turtle.


Though recognized for its high levels of biodiversity, this area faces serious threats from illegal logging, oil exploitation and agricultural encroachment. The Airo Pai Community Reserve expansion contains no permanent logging concessions, oil or gas plots, but these activities are taking place near the boundaries of the proposed expansion. It is critical that protective measures be put in place now to prevent future encroachment.


The reserve expansion will incorporate involvement from resident indigenous communities to strengthen the protection and management of the entire Güeppí region of Northwest Peru. Only one community exists within the proposed expansion of Airo Pai, a small Secoya settlement named Puerto Estrella. The Secoya people are believed to be one of the most ancient groups living in the Amazon and are strong proponents of conservation initiatives. This ongoing community support is vital to the long-term success of the Airo Pai Community Reserve.


To protect this vast area of Amazonian lowlands from further exploitation, our partners will work with CEDIA and local indigenous communities to increase Airo Pai Community Reserve and implement an integrated surveillance and control program that includes highly trained forest guards.

The newly expanded reserve will safeguard wildlife and indigenous communities, creating a 7.8 million-acre tri-national corridor that connects Yasuní National Park in Ecuador, Gueppi National Park in Peru, La Playa National Park in Colombia, and a mosaic of interlinking communal reserves.